Operational Research Society News

A report, entitled Navigating Blind Spots: The State of Digital Marketing, reveals that 73 percent of 200 companies studied were caught off guard by new customer trends, despite having access to significant amounts of data on customer behaviour, purchase processes and preferences.

Newcastle University has unveiled a mathematical model that uses biofouling – the accumulation of algae on the surface of microplastics – to track the vertical movement of algae-covered microplastic particles in our oceans.

Computer learning and a space-based lightning monitoring system may be able to predict where lightning will strike in the future, helping to keep people and homes safe.

New research has shown that dementia could be diagnosed in a day using a new AI scan set to be trialled soon.

Hot on the heels of the UN scientific climate study, The OR Society has launched this year’s “Grand Challenge” and invited specialists from around the world to join them to develop new solutions for climate change.