Operational Research Society News

A report, entitled Navigating Blind Spots: The State of Digital Marketing, reveals that 73 percent of 200 companies studied were caught off guard by new customer trends, despite having access to significant amounts of data on customer behaviour, purchase processes and preferences.

It is easy to appreciate that AI systems improve business workflows but what about ones that enable better human-to-human interaction? This is where AI-enabled CRMs come in.

Experts from Cardiff University will lead a partnership studying the needs of rural communities to unlock innovations made possible with 5G technology.

The EPSRC is hosting four community engagement events to collect evidence in support of its review of doctoral education.

Professor Michael Myers has been appointed as Co-Editor of The OR Society's European Journal of Information Systems (EJIS).